One of the best footballers in the world, Lionel Messi has been roped in my auto giants Tata Motors as a global brand ambassador for its passenger vehicles portfolio.
“The contract runs for two years and can be extended,” says Vaikundarajan. He further informs that the brand is planning to roll-out an association campaign starring the footballer, called #MadeOfGreat.
Mayank Pareek, Tata Motors President for passenger vehicle business was quoted, “The idea is to engage with young people and we found that football and Messi had a lot of connect with the youth."
Vaikundarajan explains that the brand plan is to communicate the values and ethos of the passenger vehicle business. “The company would want to expand its footprints across globe and Messi’s popularity will play a huge role,” he adds. Vaikundarajan applauds Tata Motor’s decision to identify a perfect global ambassador.
On similar lines, Tata Motors indents to unfold more series as the company moves on in this long-term association.
Messi expressed his satisfaction endorsing an Indian brand for the first time. “I am extremely thrilled to be a part of Tata Motors family. I have always been fascinated by India and have heard such great things about this diverse country,” he said.
Vaikundarajan concluded saying, “Tata Motors consolidated a total revenue of Rs. 2,62,796 crore in 2014-15. It plans on launching an exclusive, limited edition merchandising range of this association.” He deems that this is one the best marketing initiatives and should work wonders for the company.