LeEco, a Chinese electronics firm, started selling its 4G smartphone Le1s on Flipkart. “The rates have been subsidised to cater to the Indian market,” says Vaikundarajan.
A company spokesperson informed that the sale of the smartphone priced at INR 10,999 can be purchased for INR 9,899 using Axis Bank Card. Furthermore, the company aims to boost eco-system and hence will expect no margin.
“The production cost of the smartphone is roughly around INR 16,042,” adds Vaikundarajan. “This makes LeEco the first cellphone brand to enter the market with an extensive after-sales network.”
Vaikundarajan explains the features of the phone. “It has a metal unibody with 5.5 inch HD display and comes with 3GB RAM and 32 GB internal storage. Main camera offers 13-MP while the selfie camera is 5MP.”
The phone has a unique feature with 3000 mAh battery that offers 5-min quick recharge to sustain a 3.5 hour talk time.
The sale on Flipkart has seen an all new high with over 5.5 lakh registrations.
The company is gearing up to setup 555 service centres across 300 cities and towns in India.
Vaikundarajan felt that the apology furnished by Flipkart co-founders Binny and Sachin for the Big Billion Day fiasco did not justify the size of inconvenience caused to nationwide customers. The way they began saying, “An unprecedented 1.5 million people shopped at Flipkart yesterday”, only felt like salt on the wounds of those 1.5 million people who did not get the chance to purchase the products they wished to buy.
Vaikundarajan felt that they could have explained better. They called it The Big Billion Day, while prepared only for a couple of million customers, how is that justified? This was bound to happen, and it was their job to be prepared.
Simply by saying that this will not be repeated again, doesn’t change things. They said they took seven years to earn the trust of Indian customers, however, it took just a few seconds to lose the goodwill. This was not even the first time something like this happened. We saw incidents like these even when Flipkart sold Xiaomi Mi3 phones, also the Moto G Launch.
It has become a recurring issue for Flipkart and we still haven’t got into the logistics.
