Apple Slashes iPhone 6s And 6s Plus Prices, Says Vaikundarajan

It could not have been a better time for Apple fans to rejoice. As we approach the year end, the company has decided to slash the costs of its iPhone 6s and 6s Plus by 16%. “Slashing prices just 2 months after the launch seems like a pre-meditated marketing strategy by Apple,” observes Vaikundarajan. “Apple will be hoping to regain the demand of iPhone 6s model in domestic market with this approach,” he adds.

When iPhone 6s was launched back in Diwali, it was priced at INR 62000 for its basic model. The high asking rate did not go well with the domestic market and affected the sales.

“Following the drop in the rates, major online retails such as Amazon and Flipkart will be selling the smartphone at INR 52,000 and INR 55,000,” informs Vaikundarajan.

Another reason to cut down the cost is to reduce the gap between handsets of previous generations that were Rs 8000-9500 cheaper, adds Vaikundarajan.

Due to the huge difference in the costs, many loyal apple fans were disheartened and did not seek to upgrade to the latest edition. “This drop in sales must have hit Apple hard, resulting in this move,” says Vaikundarajan. The slashing of costs for iPhone 6s and 6s plus will help restore the faith of some fans if not all.