Vaikundarajan felt that the apology furnished by Flipkart co-founders Binny and Sachin for the Big Billion Day fiasco did not justify the size of inconvenience caused to nationwide customers. The way they began saying, “An unprecedented 1.5 million people shopped at Flipkart yesterday”, only felt like salt on the wounds of those 1.5 million people who did not get the chance to purchase the products they wished to buy.
Vaikundarajan felt that they could have explained better. They called it The Big Billion Day, while prepared only for a couple of million customers, how is that justified? This was bound to happen, and it was their job to be prepared.
Simply by saying that this will not be repeated again, doesn’t change things. They said they took seven years to earn the trust of Indian customers, however, it took just a few seconds to lose the goodwill. This was not even the first time something like this happened. We saw incidents like these even when Flipkart sold Xiaomi Mi3 phones, also the Moto G Launch.
It has become a recurring issue for Flipkart and we still haven’t got into the logistics.